{"id":3709,"date":"2026-08-21T09:25:00","date_gmt":"2026-08-21T09:25:00","guid":{"rendered":"https:\/\/www.arcticbanana.com\/?page_id=3709"},"modified":"2026-09-10T12:51:55","modified_gmt":"2026-09-10T12:51:55","slug":"jan-danada","status":"publish","type":"page","link":"https:\/\/www.arcticbanana.com\/sk\/kdo-jsme\/jan-danada","title":{"rendered":"Jan Danada"},"content":{"rendered":"\t\t
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Jan Danada<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Co-founder & Head of Performance | Arctic Banana<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tIcon-linkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tX-twitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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V\u00fdkonnostn\u00ed marketing pro m\u011b nikdy neznamenal snahu utratit co nejv\u00edce rozpo\u010dtu. Znamen\u00e1 to utr\u00e1cet pen\u00edze klienta rozumn\u011bji. N\u00e1dhern\u00e1 strategie je bez dokonal\u00e9 realizace jen dal\u0161\u00ed mrtv\u00e9 PDF ve va\u0161\u00ed slo\u017ece na pracovn\u00ed plo\u0161e. V\u011b\u0159\u00edm tomu, \u017ee skute\u010dn\u00fd r\u016fst a re\u00e1ln\u00e9 pen\u00edze p\u0159ich\u00e1zej\u00ed a\u017e s nekompromisn\u00ed exekutivou.<\/b><\/p>

B\u011bhem sv\u00e9 kari\u00e9ry jsem vid\u011bl tis\u00edce report\u016f, kter\u00e9 vypadaly na prvn\u00ed pohled skv\u011ble. Grafy rostly a agentury se chlubily obrovsk\u00fdm po\u010dtem zobrazen\u00ed. Kdy\u017e se ale majitel firmy pod\u00edval na bankovn\u00ed \u00fa\u010det a \u010distou mar\u017ei, realita byla \u00fapln\u011b jin\u00e1. Reklamn\u00ed syst\u00e9my a mnoz\u00ed market\u00e9\u0159i toti\u017e velmi \u010dasto prod\u00e1vaj\u00ed pouze dob\u0159e vypadaj\u00edc\u00ed iluzi \u00fasp\u011bchu.<\/p>

M\u016fj p\u0159\u00edstup je diametr\u00e1ln\u011b odli\u0161n\u00fd. Formovaly ho roky tvrd\u00e9 pr\u00e1ce, b\u011bhem kter\u00fdch mi pod rukama pro\u0161ly stovky milion\u016f korun v reklamn\u00edch investic\u00edch. V\u00edce ne\u017e dva tis\u00edce analyzovan\u00fdch \u00fa\u010dt\u016f a p\u0159es dva roky na projektech pro Google mi uk\u00e1zaly p\u0159esn\u011b to, kde firmy zbyte\u010dn\u011b p\u0159ich\u00e1zej\u00ed o sv\u00e9 investice. Pom\u00e1hal jsem zna\u010dk\u00e1m nap\u0159\u00ed\u010d celou Evropou pochopit, \u017ee m\u011b\u0159iteln\u00fd v\u00fdkon a zisk je to jedin\u00e9, na \u010dem skute\u010dn\u011b z\u00e1le\u017e\u00ed.<\/p>

Dnes tuto praxi vyu\u017e\u00edv\u00e1m k tomu, abych chr\u00e1nil pen\u00edze na\u0161ich klient\u016f v Arctic Banana. Moje cesta k tomuto p\u0159\u00edstupu a k samotn\u00e9mu marketingu v\u0161ak v\u016fbec neza\u010dala v reklamn\u00ed agentu\u0159e.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Krizov\u00fd management a tvrd\u00e1 exekuce <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Moje profesn\u00ed discipl\u00edna vych\u00e1z\u00ed z prost\u0159ed\u00ed, kde ka\u017ed\u00e1 chyba st\u00e1la miliony a \u010das znamenal v\u0161echno. B\u011bhem pandemie jsem v spole\u010dnosti HP Inc. koordinoval distribuci kritick\u00e9 IT infrastruktury pro nemocnice a st\u00e1tn\u00ed instituce. V dob\u011b, kdy se cel\u00e1 ekonomika a komunikace skokov\u011b p\u0159esouvaly do digit\u00e1ln\u00edho prostoru, my jsme museli zajistit, aby technologick\u00e9 z\u00e1zem\u00ed re\u00e1ln\u011b fungovalo.<\/p>

Tato zku\u0161enost m\u011b nau\u010dila d\u00edvat se na digit\u00e1ln\u00ed sv\u011bt a marketingov\u00e9 kampan\u011b p\u0159es optiku tvrd\u00e9 logistiky a bezchybn\u00e9ho proveden\u00ed. Schopnost p\u0159in\u00e1\u0161et v\u00fdsledky pod extr\u00e9mn\u00edm tlakem jsem tak m\u011bl v krvi mnohem d\u0159\u00edve, ne\u017e jsem za\u010dal spravovat milionov\u00e9 reklamn\u00ed rozpo\u010dty. Nau\u010dil jsem se, \u017ee prostor pro v\u00fdmluvy jednodu\u0161e neexistuje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Zlat\u00e1 \u00e9ra na projektech pro Google a Platinum Club <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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S t\u011bmito zku\u0161enostmi jsem p\u0159ijal dal\u0161\u00ed obrovskou v\u00fdzvu a v\u00edce ne\u017e dva roky jsem pracoval na projektech p\u0159\u00edmo pro Google v r\u00e1mci programu Premier Partners pro \u010cesko a Slovensko.<\/p>

Rukama mi pro\u0161ly des\u00edtky milion\u016f eur v reklamn\u00edch investic\u00edch a v\u00edce ne\u017e 2000 \u00fa\u010dt\u016f. Analyzoval jsem kampan\u011b a \u0161kolil p\u0159edn\u00ed partnersk\u00e9 agentury, kter\u00e9 spravovaly giganty jako HBO CZ, OMV, Shell, BMW SK \u010di M\u00fcller Milch. Velmi rychle jsem se nau\u010dil identifikovat, pro\u010d kampan\u011b uv\u00edzly na mrtv\u00e9m bod\u011b a kde p\u0159esn\u011b firm\u00e1m unikaj\u00ed pen\u00edze. Do t\u0159\u00ed m\u011bs\u00edc\u016f jsem postoupil na pozici Pod Lead a dva kvart\u00e1ly po sob\u011b jsem z\u00edskal ocen\u011bn\u00ed Platinum Club.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Ochrana kapit\u00e1lu ve sv\u011bt\u011b asijsk\u00e9ho fintechu <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Zjistil jsem v\u0161ak, \u017ee i ty nejv\u011bt\u0161\u00ed agentury \u010dasto reportuj\u00ed iluze m\u00edsto skute\u010dn\u00e9ho zisku. Cht\u011bl jsem j\u00edt je\u0161t\u011b hloub\u011bji do analytiky a re\u00e1ln\u00fdch dat. P\u0159esunul jsem se proto do prost\u0159ed\u00ed mezin\u00e1rodn\u00edch financ\u00ed. V jihov\u00fdchodn\u00ed Asii jsem vedl t\u00fdm, kter\u00fd v r\u00e1mci fintech sektoru spravoval marketingov\u00e9 rozpo\u010dty v stovk\u00e1ch tis\u00edc eur m\u011bs\u00ed\u010dn\u011b.<\/p>

Nastavil jsem p\u0159\u00edsnou atribuci pro \u0161est extern\u00edch partner\u016f. Platby jsem nav\u00e1zal v\u00fdhradn\u011b na nov\u00e9 a re\u00e1ln\u011b uzav\u0159en\u00e9 smlouvy. Nam\u00edsto placen\u00ed za pr\u00e1zdn\u00e9 metriky jsem tak za\u010dal striktn\u011b sledovat jen konkr\u00e9tn\u00ed m\u011b\u0159iteln\u00fd p\u0159\u00ednos pro byznys. Osobn\u011b jsem odhalil um\u011ble nafouknut\u00e1 \u010d\u00edsla a u\u0161et\u0159il firm\u011b des\u00edtky tis\u00edc eur. Zde jsem si definitivn\u011b potvrdil, \u017ee \u010d\u00edsla v p\u011bkn\u00e9m marketingov\u00e9m grafu um\u00ed kdykoliv lh\u00e1t. P\u0159estal jsem v\u011b\u0159it report\u016fm a za\u010dal jsem se zaj\u00edmat v\u00fdhradn\u011b o \u010dist\u00fd zisk klienta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Vznik Arctic Banana a na\u0161e obchodn\u00ed realita <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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V\u0161echny tyto zku\u0161enosti jsme se spoluzakladatelem Jakubem spojili a zalo\u017eili Arctic Banana. Cht\u011bli jsme p\u0159in\u00e9st na\u0161i technologickou a korpor\u00e1tn\u00ed discipl\u00ednu p\u0159\u00edmo k majitel\u016fm e-shop\u016f \u010di firem generuj\u00edc\u00edch popt\u00e1vky.<\/p>

M\u016fj p\u0159\u00edstup nestoj\u00ed na vyum\u011blkovan\u00fdch prezentac\u00edch. Stoj\u00ed na odhalov\u00e1n\u00ed skryt\u00fdch chyb a tvrd\u00e9 ochran\u011b va\u0161ich investic. V\u011bt\u0161ina firem toti\u017e v\u016fbec nepot\u0159ebuje zvy\u0161ovat rozpo\u010det. Pot\u0159ebuj\u00ed jen p\u0159estat platit za v\u011bci, kter\u00e9 jim nefunguj\u00ed.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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P\u0159edn\u00e1\u0161ky a komunita <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Dnes sv\u00e9 zku\u0161enosti p\u0159ed\u00e1v\u00e1m d\u00e1l. O v\u00fdkonu a exekuci jsem p\u0159edn\u00e1\u0161el pro zakladatele a CEO st\u0159edoevropsk\u00fdch firem na presti\u017en\u00ed akci Forbes & Strcula SuperSales<\/a>. <\/strong>Svou expert\u00edzu pravideln\u011b sd\u00edl\u00edm i na s\u00edt\u00edch LinkedIn<\/a> a X<\/a>. <\/strong>Vyu\u017e\u00edv\u00e1m tam kompetenci z\u00edskanou p\u0159\u00edmo na projektech pro Google a p\u0159in\u00e1\u0161\u00edm vlastn\u00ed odborn\u00fd pohled na novinky, aktualizace a celkov\u00fd v\u00fdvoj reklamn\u00edho ekosyst\u00e9mu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Sledujte m\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tIcon-linkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tX-twitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Z\u00edskejte jistotu v \u010d\u00edslech je\u0161t\u011b p\u0159edt\u00edm, ne\u017e do marketingu investujete dal\u0161\u00ed euro.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Z\u00edskejte jistotu v \u010d\u00edslech je\u0161t\u011b p\u0159edt\u00edm, ne\u017e do marketingu investujete dal\u0161\u00ed euro.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tCHCI DIAGNOSTIKU<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Jan Danada Co-founder & Head of Performance | Arctic Banana Icon-linkedin X-twitter V\u00fdkonnostn\u00ed marketing pro m\u011b nikdy neznamenal snahu utratit co nejv\u00edce rozpo\u010dtu. Znamen\u00e1 to utr\u00e1cet pen\u00edze klienta rozumn\u011bji. N\u00e1dhern\u00e1 strategie je bez dokonal\u00e9 realizace jen dal\u0161\u00ed mrtv\u00e9 PDF ve va\u0161\u00ed slo\u017ece na pracovn\u00ed plo\u0161e. V\u011b\u0159\u00edm tomu, \u017ee skute\u010dn\u00fd r\u016fst a re\u00e1ln\u00e9 pen\u00edze p\u0159ich\u00e1zej\u00ed a\u017e […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2775,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3709","page","type-page","status-publish","hentry"],"yoast_head":"\nJan Danada | Arctic Banana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arcticbanana.com\/sk\/kdo-jsme\/jan-danada\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jan Danada | Arctic Banana\" \/>\n<meta property=\"og:description\" content=\"Jan Danada Co-founder & Head of Performance | Arctic Banana Icon-linkedin X-twitter V\u00fdkonnostn\u00ed marketing pro m\u011b nikdy neznamenal snahu utratit co nejv\u00edce rozpo\u010dtu. 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