{"id":3587,"date":"2026-08-20T11:15:44","date_gmt":"2026-08-20T11:15:44","guid":{"rendered":"https:\/\/www.arcticbanana.com\/?page_id=3587"},"modified":"2026-09-10T12:45:50","modified_gmt":"2026-09-10T12:45:50","slug":"jakub-sevec","status":"publish","type":"page","link":"https:\/\/www.arcticbanana.com\/sk\/kdo-jsme\/jakub-sevec","title":{"rendered":"Jakub \u0160evec"},"content":{"rendered":"\t\t
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Ing. Jakub \u0160evec<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Co-founder & CEO | Arctic Banana<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tIcon-linkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tIcon-instagram-1<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTiktok<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Moje cesta k digit\u00e1ln\u00edmu marketingu nebyla v\u016fbec standardn\u00ed. Od p\u011bti let jsem se profesion\u00e1ln\u011b v\u011bnoval stoln\u00edmu tenisu a pro\u0161el v\u0161emi kategoriemi ml\u00e1de\u017enick\u00e9 reprezentace. Sport m\u011b nau\u010dil discipl\u00edn\u011b a strategick\u00e9mu my\u0161len\u00ed. Uk\u00e1zal mi, \u017ee skute\u010dn\u00e9 v\u00fdsledky p\u0159ich\u00e1zej\u00ed v\u00fdhradn\u011b s maxim\u00e1ln\u00edm nasazen\u00edm.<\/b><\/p>

Neskute\u010dn\u011b d\u016fle\u017eit\u00fd nadhled mi dalo studium Ekonomiky a managementu podniku, kter\u00fd dnes vyu\u017e\u00edv\u00e1m p\u0159i ka\u017ed\u00e9m jednom \u00fa\u010dtu. D\u00edky n\u011bmu vid\u00edm byznys komplexn\u011b. Nejde jen o marketing, ch\u00e1pu i procesy na pozad\u00ed. Rozum\u00edm, jak na\u0161i klienti pracuj\u00ed s mar\u017e\u00ed, jak d\u016fle\u017eit\u00e1 je cenotvorba \u010di jak extr\u00e9mn\u011b n\u00e1ro\u010dn\u00e1 um\u00ed b\u00fdt logistika.<\/p>

U\u017e b\u011bhem \u0161koly jsem za\u010dal budovat vlastn\u00ed projekty. Nejprve to byly soukrom\u00e9 tr\u00e9ninky propagovan\u00e9 p\u0159es soci\u00e1ln\u00ed s\u00edt\u011b. Neskute\u010dn\u011b p\u0159\u00ednosn\u00e9 bylo, kdy\u017e jsem pozd\u011bji zalo\u017eil organizaci turnaj\u016f ve stoln\u00edm tenise.<\/p>

\u017div\u00e1 data a videoobsah z t\u011bchto turnaj\u016f jsme p\u0159\u00edmo distribuovali do kurzov\u00fdch nab\u00eddek s\u00e1zkov\u00fdch kancel\u00e1\u0159\u00ed v Evrop\u011b, Asii i Ji\u017en\u00ed Americe. Pr\u00e1v\u011b tato zku\u0161enost mi naplno otev\u0159ela dve\u0159e do sv\u011bta glob\u00e1ln\u00edho byznysu a datov\u00fdch anal\u00fdz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zlat\u00e1 \u00e9ra na projektech pro Google a pohled pod ruce agentur\u00e1m <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Po vlastn\u00edch projektech p\u0159i\u0161la ta nejv\u011bt\u0161\u00ed v\u00fdzva. Pr\u00e1ce pro Google.<\/p>

Rychle jsem se vypracoval na pozici Google Ads strategick\u00e9ho mana\u017eera pro programy Google Partners a Premier Partners. Spolu se spoluzakladatelem Honzou n\u00e1m pod rukama pro\u0161lo v\u00edce ne\u017e 5000 \u00fa\u010dt\u016f nap\u0159\u00ed\u010d v\u0161emi vertik\u00e1lami. Od firem z\u00e1visl\u00fdch na popt\u00e1vk\u00e1ch a\u017e po obrovsk\u00e9 e-commerce projekty.<\/p>

Moj\u00ed denn\u00ed n\u00e1pln\u00ed bylo analyzovat data a poskytovat r\u016fstov\u00e9 strategie p\u0159edn\u00edm CZ a SK marketingov\u00fdm agentur\u00e1m. Pom\u00e1hal jsem jim \u0161k\u00e1lovat p\u0159esn\u011b ty metriky, kter\u00e9 re\u00e1ln\u011b rozhoduj\u00ed o \u00fasp\u011bchu byznysu. Od optimalizace z\u00e1kladn\u00edch ukazatel\u016f jako ROAS a CPA a\u017e po pokro\u010dil\u00e9 c\u00edle jako LTV z\u00e1kazn\u00edka \u010di striktn\u00ed odd\u011blen\u00ed akvizi\u010dn\u00edho a reten\u010dn\u00edho funnelu. Moje technick\u00e9 know-how jsem v\u017edy stav\u011bl na re\u00e1ln\u00fdch byznysov\u00fdch pot\u0159eb\u00e1ch firem.<\/p>

Nez\u016fstal jsem v\u0161ak jen u Google Ads. Stal jsem se komplexn\u00edm strat\u00e9gem pro cel\u00fd Google ekosyst\u00e9m. D\u00edky hlubok\u00e9 specializaci na GA4, Consent Mode a Merchant Center jsem v prvn\u00edm kvart\u00e1lu roku 2025 z\u00edskal nejpresti\u017en\u011bj\u0161\u00ed intern\u00ed ocen\u011bn\u00ed a vstoupil do Platinum Clubu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Pro\u010d vznikla Arctic Banana? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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B\u011bhem pr\u00e1ce na Google projektech jsme ka\u017ed\u00fd den vid\u011bli pod ruce t\u011bch nejv\u011bt\u0161\u00edch lok\u00e1ln\u00edch agentur. A realita? Vid\u011bli jsme obrovskou propast mezi t\u00edm, jak se maj\u00ed \u00fa\u010dty spravovat podle nejnov\u011bj\u0161\u00edch Google standard\u016f, a t\u00edm, jak\u00e1 byla skute\u010dn\u00e1 kompetence na trhu.<\/p>

Kvart\u00e1l co kvart\u00e1l jsme sledovali fluktuaci milionov\u00fdch \u00fa\u010dt\u016f, kter\u00e9 neust\u00e1le m\u011bnily spr\u00e1vce. Definitivn\u011b n\u00e1s v\u0161ak nastartovali samotn\u00ed majitel\u00e9 firem a e-shop\u016f. Byli frustrovan\u00ed z p\u0159\u00edstupu agentur a za\u010dali se na n\u00e1s p\u0159\u00edmo obracet s popt\u00e1vkou po na\u0161ich slu\u017eb\u00e1ch. P\u0159\u00edsn\u00e9 smlouvy n\u00e1m tehdy nedovolovaly spravovat jejich \u00fa\u010dty p\u0159\u00edmo.<\/p>

Proto jsme si \u0159ekli, \u017ee je \u010das vytvo\u0159it n\u011bco, co tu urgentn\u011b chyb\u00ed. Rozhodli jsme se tento sv\u011bt zanechat a zalo\u017eili jsme Arctic Banana.<\/p>

N\u00e1\u0161 projekt nen\u00ed o tom, \u017ee v\u00e1m budeme tla\u010dit um\u011bl\u00fd up-sell dal\u0161\u00edch slu\u017eeb, kter\u00e9 nepot\u0159ebujete. Chceme v\u00e1m nab\u00eddnout nekompromisn\u00ed Google expert\u00edzu zalo\u017eenou na optimalizaci tis\u00edc\u016f \u00fa\u010dt\u016f a spr\u00e1v\u011b rozpo\u010dt\u016f v des\u00edtk\u00e1ch milion\u016f eur. Pokud hled\u00e1te absolutn\u00ed \u0161pi\u010dku v Google Ads a cel\u00e9m Google ekosyst\u00e9mu, jste na spr\u00e1vn\u00e9m m\u00edst\u011b.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Sledujte m\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tIcon-linkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tIcon-instagram-1<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTiktok<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Chcete v\u011bd\u011bt, jak by v\u00e1\u0161 \u00fa\u010det vypadal, kdyby ho spravoval n\u011bkdo, kdo u\u010dil spravovat druh\u00e9?<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Chcete v\u011bd\u011bt, jak by v\u00e1\u0161 \u00fa\u010det vypadal, kdyby ho spravoval n\u011bkdo, kdo u\u010dil spravovat druh\u00e9?<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tCHCI DIAGNOSTIKU<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ing. Jakub \u0160evec Co-founder & CEO | Arctic Banana Icon-linkedin Icon-instagram-1 Tiktok Moje cesta k digit\u00e1ln\u00edmu marketingu nebyla v\u016fbec standardn\u00ed. Od p\u011bti let jsem se profesion\u00e1ln\u011b v\u011bnoval stoln\u00edmu tenisu a pro\u0161el v\u0161emi kategoriemi ml\u00e1de\u017enick\u00e9 reprezentace. Sport m\u011b nau\u010dil discipl\u00edn\u011b a strategick\u00e9mu my\u0161len\u00ed. Uk\u00e1zal mi, \u017ee skute\u010dn\u00e9 v\u00fdsledky p\u0159ich\u00e1zej\u00ed v\u00fdhradn\u011b s maxim\u00e1ln\u00edm nasazen\u00edm. Neskute\u010dn\u011b d\u016fle\u017eit\u00fd nadhled […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2775,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3587","page","type-page","status-publish","hentry"],"yoast_head":"\nJakub \u0160evec | Arctic Banana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arcticbanana.com\/sk\/kdo-jsme\/jakub-sevec\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jakub \u0160evec | Arctic Banana\" \/>\n<meta property=\"og:description\" content=\"Ing. Jakub \u0160evec Co-founder & CEO | Arctic Banana Icon-linkedin Icon-instagram-1 Tiktok Moje cesta k digit\u00e1ln\u00edmu marketingu nebyla v\u016fbec standardn\u00ed. Od p\u011bti let jsem se profesion\u00e1ln\u011b v\u011bnoval stoln\u00edmu tenisu a pro\u0161el v\u0161emi kategoriemi ml\u00e1de\u017enick\u00e9 reprezentace. Sport m\u011b nau\u010dil discipl\u00edn\u011b a strategick\u00e9mu my\u0161len\u00ed. Uk\u00e1zal mi, \u017ee skute\u010dn\u00e9 v\u00fdsledky p\u0159ich\u00e1zej\u00ed v\u00fdhradn\u011b s maxim\u00e1ln\u00edm nasazen\u00edm. 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Jakub \u0160evec Co-founder & CEO | Arctic Banana Icon-linkedin Icon-instagram-1 Tiktok Moje cesta k digit\u00e1ln\u00edmu marketingu nebyla v\u016fbec standardn\u00ed. Od p\u011bti let jsem se profesion\u00e1ln\u011b v\u011bnoval stoln\u00edmu tenisu a pro\u0161el v\u0161emi kategoriemi ml\u00e1de\u017enick\u00e9 reprezentace. Sport m\u011b nau\u010dil discipl\u00edn\u011b a strategick\u00e9mu my\u0161len\u00ed. Uk\u00e1zal mi, \u017ee skute\u010dn\u00e9 v\u00fdsledky p\u0159ich\u00e1zej\u00ed v\u00fdhradn\u011b s maxim\u00e1ln\u00edm nasazen\u00edm. 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